Siemens Financial Services
CUSTOMER MAGAZINE EDITORIAL WORK
Siemens Financial Services had produced the contents of the customer magazine with its own staff. Commia was called in to help with the editing and production of written content. We edited and streamlined the texts and changed the story structures. We also produced a few articles in full and, for example, the CEO’s editorial as a ghostwriting production. In this way, the magazine was instantly ready for printing and distribution to customers.
In the next round, SFS handed over the entire production of the magazine to Commia. We did the customer interviews, took pictures, wrote texts, asked for customer comments, and handled editing based on the comments. SFS then received the entire content package with texts and images with full rights.