ToshibaTec had used an external author to help with the content production of the blogs, but they were not entirely satisfied with the quality and smoothness of the delivery process. Commia took the challenge and has now for a year assisted ToshibaTec’s busy experts in blog content production in Finnish. Blog content is produced from a completely blank table by interviewing an expert, editing the finished text, or a combination of both. The cooperation has gone well and will continue. Toshibatec utilizes texts on its own websites and social media channels.